Resume

Marketing & Communications Director, Home Franchise Concepts

May 2022 – Present

• Develop and implement internal communications, including a weekly newsletter and monthly workshops for a diverse franchise network to drive greater engagement and adoption of new programs.
• Provide local area marketing strategy and resources to franchises to help them grow their business.
• Launched new brand, including managing full branding process from naming to logo development, messaging, and website development.
• Manage $500k national ad fund budget to drive brand awareness and leads.

 

Branding & Communications Manager, MilliCare

July 2017 – April 2022

• Developed and executed communications and change management plans for corporate employees and franchise network, including weekly newsletter and video updates.
• Built processes and tools to increase employee and franchise engagement, including an intranet/resource hub and learning management system.
• Developed agendas for and planned franchise conferences, webinars, and tradeshows.
• Oversaw content marketing efforts, including blog posts and guest contributed articles. Generated social media content across multiple platforms.
• Managed brand standards for a global network of franchises and designed print and digital marketing materials, including sales collateral, presentations, and email marketing templates and campaigns.
• Conceptualized and produced video content, including web series/podcast Indoor Voices.

 

Marketing & Communications Manager, Steamatic, Inc.

October 2014 – May 2017

• Directed multi-channel corporate communication including newsletters, support sites, and videos.
• Designed all marketing collateral, including brochures, direct mail, websites, email campaigns, vehicle wraps, billboards, tradeshow displays, and more, while also developing and managing brand standards.
• Managed marketing team to provide marketing resources for the national franchise system, while also providing customized solutions for individual franchises as needed.
• Introduced automated social media content distribution for our franchise network to increase online visibility and engagement and developed an innovative tool to encourage online reviews.

Marketing & Communications Manager, Aspire Lending

June 2012 – October 2014

• Developed and managed branding and marketing standards corporately and for all national branches while also ensuring compliance with federal regulations.
• Created all company marketing collateral, including flyers, brochures, and direct mail, as well as billboards, building signage, and all other advertising materials.
• Delivered corporate communication and culture messaging, including newsletter and video.
• Cultivated and managed marketing tools and resources, including CRM system, company store, intranet site and online marketing portal.   

 

Marketing Manager, Engage Sourcing

October 2009 – May 2012

• Provided marketing strategy and execution for individual businesses, implementing key metrics to measure ROI and using results to retarget resources and apply operational improvements.
• Managed internet marketing initiatives and online lead programs for key accounts, and provided guidance in SEO, PPC, and social media strategies.
• Created full suite of branding collateral for clients, providing graphic design and copywriting for brochures, presentations, direct mail campaigns, and all other print advertising vehicles.

 

Advertising Manager, Blackmon Mooring

February 2006 – October 2009                                                                                                             

• Directed the advertising strategy and all media buys including newspaper, radio, yellow pages, and web marketing, managing a $2.2 million advertising budget.
• Coordinated redesign of company website and managed all web content.
• Designed all advertising materials, marketing collateral, presentations, building signage, tradeshow displays, and vehicle wraps.

 

Employee Programs & Communication Specialist, Centex Home Equity

July 2004 – February 2006                                                                                                      

• Wrote and designed a full spectrum of organizational communications including website content, email campaigns, and newsletters. Wrote and edited articles for quarterly newsmagazine.
• Organized and executed a variety of special events, including roundtables, incentive trips, and other employee functions to foster employee recognition and increase engagement. Took charge of all aspects from conceptualizing themes to managing vendors and coordinating attendee logistics.
• Developed and executed tailored recognition programs in collaboration with executives to enhance internal communication, recognition, and employee retention.